Privacy Policy
Privacy Policy
At Parents Resource Connection, we are committed to being a transparent and steady source of support for families as they grow together. This Privacy Policy outlines how we handle data across our website, detailing the minimal information we process when you explore our parenting guides or submit feedback, how performance analytics and advertising technologies operate, and how we safeguard your personal privacy.
Quick Look Summary
What we collect: Limited information you provide directly to us, along with standard technical and usage information needed to operate, secure, and improve the site.
Newsletter and alerts: If you choose to subscribe, we use the contact information you provide to send the updates you've signed up for.
Special offers: Some optional programs may involve sharing information with an identified third-party partner. These programs are separate from our newsletter and alerts and require a separate opt-in.
Advertising: We may use cookies and similar technologies to support analytics, advertising, and site performance.
Your choices: You can unsubscribe from communications, manage cookie preferences, decline optional partner programs, or contact us regarding your privacy rights.
01
Information We Collect and How We Collect It
We collect limited personal and technical data strictly necessary to operate our website, maintain site security, and deliver our parenting guides.
Contact & Feedback Forms: When you submit a guide correction, request resource updates, or provide topic suggestions, we collect your email address, name (if provided), and the message content. We use this information solely to review your feedback, respond to your inquiry, and improve our resource library.
Server & Security Logs (CDN): To ensure website availability and security, our servers and Content Delivery Network (CDN) automatically record standard technical data, including your IP address, browser type, operating system, pages viewed, and access timestamps.
Cookies & Tracking Technologies: We use first-party and essential cookies for website functionality, performance monitoring, and secure content delivery.
02
Analytics and Advertising
Site Analytics: We use web analytics services to understand aggregate visitor traffic and popular resources. These tools use cookies and technical identifiers to report on general website usage (such as page views and average time spent on site) without directly identifying you personally.
Advertising (Google AdSense & Ad Partners): We display third-party advertisements via Google AdSense and authorized ad partners to support our platform. These ad networks may use cookies, web beacons, and device identifiers to serve ads, limit ad frequency, and measure ad performance based on your non-sensitive browser activity. You can customize your ad preferences or opt out of personalized advertising by visiting Google Ad Settings.
03
Data Sharing and Third-Party Service Providers
We do not sell, rent, or trade your personal information. However, like most modern web services, we rely on trusted infrastructure providers:
Service Vendors: We share data with infrastructure partners (web hosting, security/CDN networks, analytics platforms, and ad networks) strictly as necessary to render the site, maintain security, and display ad technology.
Legal Requirements: We may disclose technical logs or contact records if required by law, court order, or governmental regulation, or to defend our legal rights.
04
Newsletter and Alerts
Parents Resource Connection may offer optional email newsletters and SMS text alerts to keep subscribers informed about newly added resources, site updates, relevant news, and other information for parents and families.
If you sign up, we collect the contact information you provide, such as your name, email address, phone number, and communication preferences. We use this information to send the updates you've signed up for.
Information provided for our newsletter or alerts is not shared with third-party advertisers or marketing partners unless you separately choose to participate in a program that involves that sharing, as described below.
Signing up is completely optional and is never required to use the site or access our resources. Consent to receive SMS messages is not a condition of any purchase or of using our site or resources.
Email: You can unsubscribe at any time using the unsubscribe link included in our emails.
SMS: By opting in, you agree to receive text messages from Parents Resource Connection
at
the phone number you provide. Message and data rates may apply. Message frequency may
vary. Reply STOP at any time to unsubscribe or HELP for assistance.
Information you provide is used to send the updates you've signed up for and is handled as
described in this Privacy Policy.
05
Special Offers and Partner Programs
Separately from our newsletter and alerts, Parents Resource Connection may occasionally offer visitors the option to receive information about specific products, services, promotions, or opportunities from third-party partners (“Special Offers”).
Participation in a Special Offer is always optional and separate from signing up for our newsletter or SMS alerts.
If you choose to participate in a Special Offer, the information you provide may be shared with the third-party partner or partners identified in connection with that offer. The information requested, how it will be used, and the partner or partners that may receive it will be disclosed at or before the point where you opt in.
We may receive compensation when users take certain actions in connection with a Special Offer, such as requesting information, signing up for a service, or making a purchase.
Some partner programs may involve the disclosure of personal information to third parties for advertising or other commercial purposes. Depending on the circumstances and applicable law, this may be considered a “sale” or “sharing” of personal information.
Where applicable, you may exercise your privacy choices through the “Do Not Sell or Share My Personal Information” link in our site footer. You may also choose not to participate in any Special Offer.
Third-party partners may have their own privacy policies, terms, and data-use practices. We encourage you to review those policies before submitting information through a Special Offer.
06
Your Privacy Rights & Choices
Depending on your location (including California residents under CCPA/CPRA), you have the right to:
Access the personal information we hold about you.
Request correction of inaccurate personal data.
Request deletion of contact messages or records you submitted to us.
Control cookie preferences directly through your browser or device settings.
07
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
Contact Us Form: Parents Resource Connection
08
Statutory Notice at Collection (California Residents)
This Notice at Collection describes the categories of personal information collected by Parents Resource Connection and the purposes for which it is used.
Identifiers: Email address, name (only if voluntarily submitted via contact forms), and IP address.
Internet/Network Activity: Browser type, interaction with resource pages, server log timestamps, and device identifiers collected via essential cookies, analytics, and advertising scripts.
Business Purpose — Visitor Inquiries: Processing visitor inquiries, topic suggestions, and guide corrections.
Business Purpose — Site Integrity: Maintaining website integrity, server performance, and security threat prevention.
Business Purpose — Traffic Analysis: Analyzing overall traffic trends to improve parenting guides and site usability.
Business Purpose — Advertising: Serving contextual and interest-based advertisements via ad partners (such as Google AdSense).
Selling and Sharing Disclosure: We do not sell your personal contact information for monetary consideration. Third-party ad technology partners may collect internet/network activity identifiers via cookies to deliver advertising services, which may constitute "sharing" under California privacy laws.
Data Retention: We retain contact form submissions only for as long as necessary to address your feedback or update our content. Technical server logs and analytics identifiers are retained according to industry-standard data retention schedules, after which they are anonymized or deleted.